It’s no secret that social media is something I love. I use social media for my small business and personal use. I use a variety of platforms to stay in contact with old friends, market my products and speaking services and to make my military life just a little bit easier.
Years ago there wasn’t such a thing as Twitter, Facebook or Instagram, heck there weren’t even smartphones. But social media integrates into our lives it becomes more and more evident that it’s here to stay. And we need to master the beast both personally and professionally.
Here are 10 Small Business Tips for Social Media Mastery:
- Use Facebook as the perfect place to create a conversation. Share behind the scenes photos, pose questions and by all means post blogs, articles and quotes about the things that matter to you and your peeps!
- When using Twitter remember it is a continuous feed where you want to share quality information with your followers. Use specific and focused hashtags for targeted campaigns/shares.
- The most effective way to use Pinterest (other than to save the coolest recipes on the planet) is through community boards. Join or create a community board based on a topic you are interested in and invite others to pin along side you. More traffic, more info and more engagement…win, win!
- Instagram is about maximizing the emotional connection a picture creates. Choose great pics that have meaning to connect with others and convey a message.
- Stop throwing up all over people. Quality over quantity is the rule.
- Remember hashtags are your friend. In order to use them wisely I use the Tagstagram App. Put in a simple keyword, press a button and whala you will have 30 targeted hashtags at your fingertips!
- Twitterchats are a great way to gather information and connect with like minded people.
- When you are creating a post, tweet or pin, make sure that it’s up to date, relevant, informative and grabs the attention of your audience. No one REALLY wants a political narrative, hourly updates on your latest snack or the negativity train day in and day out.
- Engage, comment, be you. Remember to be interested it goes a lot farther than just being interesting.
- Never Never Never engage in cyber bullying, in fact lets commit to being the one to stop the gossip, mean girl attitudes dead in their tracks.
What Small Business Tip Can You Add To The List?
~Judy Davis, the Direction Diva is a motivational speaker, author and lifestyle blogger as well as a military life and teen suicide prevention expert. Co-founder of DASIUM, Judy’s books Right Side Up and Warning Signs: Is Your Teen at Riskare go to resources for families and her websites are filled with tips, inspiration and resources for those looking for direction. Connect with Judy at TheDirectionDiva.com