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5 Social Media Types That Will Stunt Your Small Business Growth

Social Media. What started out as a fun way to keep in touch with family and friends has transformed into so much more hasn’t it? For many of us social media has become our go to strategy to get news, information and tips to live our lives. From business icons and top brands to the individual starting their own small business social media provides an opportunity to reach larger audiences and connect in a unique and instantaneous manner. And I haven’t even touched on the fact that social media is how today’s’ military family keeps in touch across the miles.

People are using social media in so many ways and because of that fact it’s where marketers are focusing many of their efforts. Everywhere you look you will find strategies that incorporate video, memes, pictures, and more to increase market reach. Companies are building relationships and brands in creative and fun ways. It’s safe to say that social media is here to stay and finding ways to use it effectively is VERY important.

As a “consumer” and “marketer”. I am connected. No matter which of my favorite devices* you find me on, I’m interacting with my peeps, tweeps and friends often throughout my day. Not only do I capture and share parts of my life, but I use various social media platforms to promote and build my brand. I use it to build relationships and serve the military community who are active on social media. I also know that what I put out there establishes an image that is a direct reflection of who I am.

I’m not saying that I do it perfectly. In fact I have been guilty of some of the things many of the following “characters” are guilty of. But I am pretty transparent with who I am and what I’m about. My “character” is not far from the real me. Positive, goofy and real. I screw up and I grow and I share it with the world. But as I watch and interact in various social platforms many of the “personalities” that are prevalent on social media are missing the boat. So much so that I think we need to take a moment to chat about the horrible traits that some of these characters display on our social media platforms and why you need to make sure you aren’t falling into the same patterns.

5 Social Media Types That Will Stunt Your Small Business Growth

Vague Valerie: You know her she’s the one who posts things like “Ugg”, “Why Me” or “So Tired of This” in hopes that she gets people to ask her what’s wrong. It’s not about real engagement it’s more of a test to see who pays attention.  This person is needy and annoying all at the same time. I wish she understood that social media is not a place to be vague, nor will it fill the void that you are trying to fill. Stop engaging to this type of post and maybe she will stop with this nonsense.

Evasive Ellen: Ellen is the hit and run driver of social media. The person that posts a topic or response and the moment things get a little heated is no where to be found, yes that would be her. She tends to avoiding the true issue, isn’t straightforward  and expects you to know what she meant even if the written word says differently. Sarcasm is her friend and beware if you disagree with her there is a high probability that you will be unfriended.

Marketing Martha: No relationship, just post after post touting why their product, service and business is the thing you have been looking for all of your life. It’s as if she threw up all over your feed with the latest thing on the market. Who is Martha? It’s hard to tell because we can’t see past the countless pitches.

Clueless Connie signs her name to every post. She shares a quote or dinner menu but its the same status day after day. “Bless her heart” is all that comes to mind. Take a moment and help her out she’s just trying to understand all this tech stuff and rather than judge her offer a hand up. We were all newbies at some point.

Political Pam: Political Pam is sure to get her feed going with her constant support or critique of all that is going on in our great country. Facts and truth aside it’s all about the headline and sharing whatever is in alignment with her own beliefs. And Lord help us if its an election year. Don’t bother presenting the truth or commenting with an opposing view it will just stir the pot and give her a platform to preach from.

As you glance through our 5 personality types you may see glimpses of yourself and your behavior. Maybe you were a little political today, perhaps even a little vague. It’s human and don’t be to hard on yourself. Just remember that if you want to grow your following and increase your reach there is a huge difference between an occasional post that’s a little “Martha like” and an entire feel pushing your wares. Social media is about building relationships and providing value. Give people a reason to follow you and interact. When you meet their needs and make it an experience we all win!


~Judy Davis, the Direction Diva is a motivational speaker, author and lifestyle blogger as well as a military life and teen suicide prevention expert. Co-founder of DASIUM, Judy’s books Right Side Up  and Warning Signs: Is Your Teen at Riskare go to resources for families and her websites are filled with tips, inspiration and resources for those looking for direction. Connect with Judy at


  • Robyn Wright

    Great description. I find that we actually are dealing with the same personality types online as we do offline – although the actual person may have a different personality in person as opposed to what they betray online.

  • Lin

    Another great post Judy! I’m adding one – know it all Nancy. Sometimes she needs to put a cork in it and see what she can learn from others! You are right on point! Be yourself and they will come! Keep up the great work!

  • Ruth Logsdon

    Well said. I appreciate your insights.

    Somehow all this new social media connectivity comes so naturally to our kids. Me? I feel like I have a few times before as a military wife being at a new PCS duty station – a stranger in a strange land.

    Thanks for sharing these insights. Still feel like I am getting to “know the locals” here in cyber world. From your five personality types descriptions, it seems we may have run into some of the same folks. LOL!

    Thanks again! : )

    • The Direction Diva

      Thanks so much for your comment Ruth! Its makes me feel better to know I’m in good company! Even my granddaughter understands Skype better than I do! Lol happy Saturday and I’m glad you liked the post.

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