• All posts,  Business Advice

    Small Business Fail: What I Realized A Day After A Failed Marketing Campaign

    As a small business owner, there isn’t a greater feeling than running a successful campaign that results in sales. It starts with having a good quality product and ends with the acknowledgement that your efforts weren’t for not. As a blogger I hope that a post goes viral and my team does a happy dance when our landing pages convert to sales. But what do you do when you plan and execute with precision, there are no glitches or issues with driving traffic, the buzz is palpable and in the end the sales conversion is a flat-line? A complete failure. What do you do? You cry. Seriously. As an entrepreneur you cry. And then you try to figure out what the…

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    Small Business Life: Blogger Tips I Wish I Knew From The Start

    As someone with a small business I know hindsight is often 20-20. And today is no different. Today as I learned some new blogger tips I realize once again how much I don’t know. Who knows maybe up until the last 6 months I never thought of myself as a blogger. More of a motivational speaker who needed a way to stay in touch with people who came to my events. As a result of that mindset I did what many new bloggers do, I got a free WordPress site and began to write. I wrote whenever I was inspired and eventually began short daily direction moments. I didn’t have a clue what I…

  • All posts,  Business Advice,  Emotional Wellness,  Military Lifestyle Advice

    Life Unplugged: The Reality of 10 Days Away From Social Media

    For a while now, social media has been a huge part of my business and personal life. I use it to keep in touch with friends and family as well as to promote my business and the products/services offered. Heck I blog about it regularly and even speak of the benefits that social media brings to a military spouse and online small biz owner. I even focus on the importance of personal interaction and the need to step away from technology and social media to find joy and connection in your day to day life. But the reality is I had personally never taken a break from technology. In fact prior to 10 days ago, my latest gadget,…

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    2 Simple Tips Every Small Business Owner and Entrepreneur NEEDS Right Now!

    I know that for my military family, living in the realm of Judy can’t be easy. I am the ever ready bunny and I am a small business owner and entrepreneur. I work hard to balance the crazy and I survive my daily life with a to do list a mile long. Truth be told I’m horrible at slowing down long enough to appreciate the little things in my life and this can mess with my world. Truth be told I am the kind of entrepreneur who tends to dive into my work with laser focus letting everything else slide – even my personal life.           What about you? What happens to…

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    4 Simple Tips to Tackle a Business Crunch

    In the military world, the fall weather brings with it conference season. For me that means a whole lot of travel and hotel stays in big cities and small. I figured out that this month that I am actually home only 14 days out of 30. On the plus side, I do get to share both the DASIUM message and some tips and strategies for navigating military life with some amazing Army, Navy & Airforce spouses via The Direction Diva. Whether it’s a talk on balancing business and personal life, suicide prevention or how to stay happily married as a military spouse I too need to find that balance in order…

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    10 Quick Tips For Social Media Mastery

    It’s no secret that social media is something I love. I use social media for my small business and personal use. I use a variety of platforms to stay in contact with old friends, market my products and speaking services and to make my military life just a little bit easier. Years ago there wasn’t such a thing as Twitter, Facebook or Instagram, heck there weren’t even smartphones. But social media integrates into our lives it becomes more and more evident that it’s here to stay.  And we need to master the beast both personally and professionally. Here are 10 Small Business Tips for Social Media Mastery: Use Facebook as the perfect place to create a conversation. Share…