The phrase “To boldly go where no man has gone before” can be heard at the beginning of many Star Trek episodes. But today it could easily describe the new destination store that Verizon opened just in time for the holiday season. BTW if all stores were like this I wouldn’t hate holiday shopping – just saying :)!
A couple of weeks ago, as a member of the VZWBuzz Team*, I was invited to a store that takes Star Tech to the next generation. Ok, enough with the cheesy Star Trek references, but I kid you not it is an adult playground on Chicago’s Magnificent Mile. From the moment I walked in the door my jaw dropped and my heart started beating just a little bit faster.
My eye was drawn first to the speaker wall – brilliant with color – and then to the unique layout of all the latest and greatest toys available to meet all of my tech needs. And lets not even get started on the 2nd floor fitness zone that got me excited about using technology to take my health and fitness goals to a whole different level.
I loved that each customer is given the ability to test the myriad of selections starting with the signature DJ setup in the Amplify it zone. The options range from speakers and a range of phones to meet any need to drones and an interactive photo booth that could capture a moment only to return as a custom case for your newest device.
It’s a shoppers paradise, even for those of us who tend to avoid holiday crowds.
What stood out even more than the tech itself, was the attitude of the staff. They were having as much fun as we were and it’s obvious that they love what they do. Without exception every red shirt was accompanied with a genuine smile and willingness to help us understand the vast options that were available to us. Never did I feel like my ooohs, aaahhhs and questions were bugging them. Tiffany was “my gal”. She took my list and with expert care helped me navigate the store and choices with ease. Not once did I feel pressured and I felt happy as I handed over my plastic to be swiped. The perfect gifts (some for myself too ) were purchased and I didn’t want to leave.
They have truly gone to a place where no retailer has gone before. It is experiential because of what they call lifestyle zones. Each zone highlights ways in which technology can be incorporated into our every day lives. It’s not about sales, it’s about helping the visitors understand and fall in love with tech one device, one product and one experience at a time. Whether it’s my favorite “get fit” zone or one of the 6 others (Amplify It, Customize It, Have Fun, Home, On the Go and Anywhere Business) it is the perfect escape from the hustle and bustle of boring holiday shopping.
In fact I think that my soldier would happily shop with me this year if this was the place I took him to. OH and did I mention that they give a military discount :)! SCORE!
*As a member of the #VZWBuzz team I receive various devices and accessories. No additional compensation was given and all opinions stated are my own. As always whenever I talk about Verizon you will get the real scoop not something someone else asks me to write