• All posts,  Business Advice

    2 Simple Tips Every Small Business Owner and Entrepreneur NEEDS Right Now!

    I know that for my military family, living in the realm of Judy can’t be easy. I am the ever ready bunny and I am a small business owner and entrepreneur. I work hard to balance the crazy and I survive my daily life with a to do list a mile long. Truth be told I’m horrible at slowing down long enough to appreciate the little things in my life and this can mess with my world. Truth be told I am the kind of entrepreneur who tends to dive into my work with laser focus letting everything else slide – even my personal life.           What about you? What happens to…

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    4 Simple Tips to Tackle a Business Crunch

    In the military world, the fall weather brings with it conference season. For me that means a whole lot of travel and hotel stays in big cities and small. I figured out that this month that I am actually home only 14 days out of 30. On the plus side, I do get to share both the DASIUM message and some tips and strategies for navigating military life with some amazing Army, Navy & Airforce spouses via The Direction Diva. Whether it’s a talk on balancing business and personal life, suicide prevention or how to stay happily married as a military spouse I too need to find that balance in order…

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    Save Your Small Business (Part 1) – A Direction Diva Series

    As an entrepreneur there is a natural ebb and flow to running a small business. There is nothing more exhilarating than bringing your passion to life and turning an idea into something successful. But many small business owners are looking for a lifeline. They may be on the verge of closing their businesses and start running their businesses more effectively. In a previous post, I talked about how many small biz owners in the military community need a reality check and I should know, because this Direction Diva had to do just that. I had to change the way I ran my blog and my overall business to save me from closing operations for good.…

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    Military Entrepreneurship: Troubleshooting and Marketing Mastery

    Recently I was talking to a fellow military spouse entrepreneur and the conversation turned to how difficult it was to build her business in the ever-changing atmosphere of military life. We spent some time going over her actions and uncovering the challenges she faced and what we discovered was fascinating. We discovered that while she had tried lots of new marketing “things” she had been marketing to the same people over and over! No wonder she was so frustrated with her stalled growth! Within 20 minutes she went from frustration to excitement. She had a new outlook and was eager to hit the ground running again. She was thinking out of the…

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    Entrepreneur: You NEED to Unplug!

    Who knew I needed to unplug from my life as a military entrepreneur? Well my husband actually, but sometimes I am just too stubborn to listen to him. Right before he took 21 days of leave, he suggested I need to unplug, get away. Even take the ENTIRE leave off – right along with him. I thought he’d lost his marbles and the conversation going on in my head went something like this:  Me ~ 21 days off? Me ~ No social media, no email, no computer for 3 WHOLE weeks?  I just can’t see it happening. But  kicking and screaming I decided to trust the man (who admittedly “gets” me more than I “get” myself)…

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    Small Biz Life: Are You An Entrepreneur?

    With today’s economy, and the increasing draw down and downsizing, more and more people are looking for ways to get ahead. In doing so they are starting new companies, creating new products and making things happen. If you have ever been among a distinct group of people willing to step out of their comfort zone, and risk it all for an idea that you have, or a dream you want to create, you may be an entrepreneur. When we think of an entrepreneur, we often think of people like Bill Gates, Steve Jobs and even Donald Trump. In reality, there are millions of people who have taken the leap to build their…