• All posts,  Business Advice

    10 Quick Tips For Social Media Mastery

    It’s no secret that social media is something I love. I use social media for my small business and personal use. I use a variety of platforms to stay in contact with old friends, market my products and speaking services and to make my military life just a little bit easier. Years ago there wasn’t such a thing as Twitter, Facebook or Instagram, heck there weren’t even smartphones. But social media integrates into our lives it becomes more and more evident that it’s here to stay.  And we need to master the beast both personally and professionally. Here are 10 Small Business Tips for Social Media Mastery: Use Facebook as the perfect place to create a conversation. Share…

  • All posts,  Business Advice

    Quitting: Save Your Small Business (Part 3) – A Direction Diva Series

    In an earlier post in the Save Your Small Business series I talked about planning. Before that I spoke about tips and strategies for finding success here and here. Today I want to talk about quitting. In the small business world I see a lot of people give up the minute the water gets a little choppy. They started their journey dipping a toe in to test the waters and when the reality of being in business for yourself isn’t all warm and welcoming they run for the hills in hopes of finding something that is easier to find success with. I  wondered what would happen if we had that same attitude as parents? What would…

  • All posts,  Business Advice

    Planning: Save Your Small Business (Part 2) – A Direction Diva Series

    As a small business owner you may be frustrated with various aspects of your business. You may feel as though you are working harder with no results, or perhaps it’s  gotten to the point that you are on the brink of closing your doors. I totally understand that owning a business can be frustrating, but the best part of entrepreneurship is that you have the power to change things. With a few tips, a bit of hard work and some sound advice, it’s possible to turn things around – and that is what this series is about. In part 1 of the Direction Diva’s Save Your Small Business Series we talked about the importance of having marketable products; today we go back…

  • All posts,  Business Advice

    Save Your Small Business (Part 1) – A Direction Diva Series

    As an entrepreneur there is a natural ebb and flow to running a small business. There is nothing more exhilarating than bringing your passion to life and turning an idea into something successful. But many small business owners are looking for a lifeline. They may be on the verge of closing their businesses and start running their businesses more effectively. In a previous post, I talked about how many small biz owners in the military community need a reality check and I should know, because this Direction Diva had to do just that. I had to change the way I ran my blog and my overall business to save me from closing operations for good.…