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    Small Business Fail: What I Realized A Day After A Failed Marketing Campaign

    As a small business owner, there isn’t a greater feeling than running a successful campaign that results in sales. It starts with having a good quality product and ends with the acknowledgement that your efforts weren’t for not. As a blogger I hope that a post goes viral and my team does a happy dance when our landing pages convert to sales. But what do you do when you plan and execute with precision, there are no glitches or issues with driving traffic, the buzz is palpable and in the end the sales conversion is a flat-line? A complete failure. What do you do? You cry. Seriously. As an entrepreneur you cry. And then you try to figure out what the…

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    Small Business Life: Blogger Tips I Wish I Knew From The Start

    As someone with a small business I know hindsight is often 20-20. And today is no different. Today as I learned some new blogger tips I realize once again how much I don’t know. Who knows maybe up until the last 6 months I never thought of myself as a blogger. More of a motivational speaker who needed a way to stay in touch with people who came to my events. As a result of that mindset I did what many new bloggers do, I got a free WordPress site and began to write. I wrote whenever I was inspired and eventually began short daily direction moments. I didn’t have a clue what I…

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    2 Simple Tips Every Small Business Owner and Entrepreneur NEEDS Right Now!

    I know that for my military family, living in the realm of Judy can’t be easy. I am the ever ready bunny and I am a small business owner and entrepreneur. I work hard to balance the crazy and I survive my daily life with a to do list a mile long. Truth be told I’m horrible at slowing down long enough to appreciate the little things in my life and this can mess with my world. Truth be told I am the kind of entrepreneur who tends to dive into my work with laser focus letting everything else slide – even my personal life.           What about you? What happens to…

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    10 Simple Ways To Become Better at Small Business Networking

    Every time I get to a new duty station it feels like I have to start over. New friends, new clients and a whole new support system. Truth be told sometimes I wonder if being an entrepreneur is worth it while we are part of the military community. But over time I have learned that no matter where we are there is something I can do that makes the transitions easier – and that’s networking. Networking is the quickest and easiest way to make any of these challenges a little bit easier. And out of necessity, networking has become part of my everyday life. I network for business and for pleasure. I network to…

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    5 Social Media Types That Will Stunt Your Small Business Growth

    Social Media. What started out as a fun way to keep in touch with family and friends has transformed into so much more hasn’t it? For many of us social media has become our go to strategy to get news, information and tips to live our lives. From business icons and top brands to the individual starting their own small business social media provides an opportunity to reach larger audiences and connect in a unique and instantaneous manner. And I haven’t even touched on the fact that social media is how today’s’ military family keeps in touch across the miles. People are using social media in so many ways and because of that fact it’s where marketers are focusing…