• All posts,  Business Advice

    Small Business Fail: What I Realized A Day After A Failed Marketing Campaign

    As a small business owner, there isn’t a greater feeling than running a successful campaign that results in sales. It starts with having a good quality product and ends with the acknowledgement that your efforts weren’t for not. As a blogger I hope that a post goes viral and my team does a happy dance when our landing pages convert to sales. But what do you do when you plan and execute with precision, there are no glitches or issues with driving traffic, the buzz is palpable and in the end the sales conversion is a flat-line? A complete failure. What do you do? You cry. Seriously. As an entrepreneur you cry. And then you try to figure out what the…

  • All posts,  Holiday Tips

    Best of How To Celebrate the Holidays Military Family Style

    I’m often asked how we function through the holiday season as a military family. I don’t know if people really want an answer or just want to be supportive and don’t know what to do. All I can say is we do the best we can based on whatever is happening in our lives at that moment. And sometime the way we celebrate is by using the mantra that good enough is just the way it goes. The reality: there are years that we are all together and some that I am alone. There are deployments and assignments that change our typical family traditions and there are often tears –…

  • All posts,  Business Advice

    10 Quick Tips For Social Media Mastery

    It’s no secret that social media is something I love. I use social media for my small business and personal use. I use a variety of platforms to stay in contact with old friends, market my products and speaking services and to make my military life just a little bit easier. Years ago there wasn’t such a thing as Twitter, Facebook or Instagram, heck there weren’t even smartphones. But social media integrates into our lives it becomes more and more evident that it’s here to stay.  And we need to master the beast both personally and professionally. Here are 10 Small Business Tips for Social Media Mastery: Use Facebook as the perfect place to create a conversation. Share…

  • All posts,  Military Lifestyle Advice

    Military Life: 20 Amazing Bits of Advice I Wish I Knew

    A few days ago I was chatting with a group of military spouses, a few of whom were in their mid twenties. Our conversation was awesome and we laughed about the craziness of our lives, husbands and the fact that military life is what brought us all together and we shared some incredible bits of advice. I mean where else can you have so many people of different ages, backgrounds, education and careers with so much in common? At one point one of the girls asked me, “what do you wish you would have known when you were my age”? At the time I talked about being a mom and not sweating the small stuff, but…

  • All posts,  Military Lifestyle Advice

    Military Life: Quick PCS Tips For Beating A Challenge You May Have Overlooked

    In military life, PCS season (Permanent Change of Station) brings with it an unexpected challenge that many military spouses don’t think about as we prepare our families to move. Sure we can pack up our goods better than most moving companies, but can we ever have enough quick pcs tips to make things easier for families? When moving cross-country often the last thing on our mind is how we will physically adjust to the new stomping grounds. So in true Direction Diva form, I’m not going to talk about PCS tips in the sense of how to work with the movers or the best way to go about finding out where to get good produce. What I’m talking about today…

  • All posts,  Emotional Wellness

    A Simple Tip to Fight Winter Blues

    I don’t know about you, but lately I’ve been feeling a little confined and blah. Ok maybe I have the winter blues. Perhaps it’s the record cold temperatures, snow or all this pent-up winter energy but I find myself wanting to hibernate and find excuses to stay inside my house. Shocker I know, but Judy Davis, the Direction Diva has to work to beat the winter blues especially when the temps are in the single digits. And then as if someone was tapping me on the shoulder saying, get it together I ran across an old email from Ariane de Bonvoisin that inspired me so I had to share it… Fly Like an Eagle…