• All posts,  Business Advice

    Save Your Small Business (Part 1) – A Direction Diva Series

    As an entrepreneur there is a natural ebb and flow to running a small business. There is nothing more exhilarating than bringing your passion to life and turning an idea into something successful. But many small business owners are looking for a lifeline. They may be on the verge of closing their businesses and start running their businesses more effectively. In a previous post, I talked about how many small biz owners in the military community need a reality check and I should know, because this Direction Diva had to do just that. I had to change the way I ran my blog and my overall business to save me from closing operations for good.…

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    Military Entrepreneurship: Troubleshooting and Marketing Mastery

    Recently I was talking to a fellow military spouse entrepreneur and the conversation turned to how difficult it was to build her business in the ever-changing atmosphere of military life. We spent some time going over her actions and uncovering the challenges she faced and what we discovered was fascinating. We discovered that while she had tried lots of new marketing “things” she had been marketing to the same people over and over! No wonder she was so frustrated with her stalled growth! Within 20 minutes she went from frustration to excitement. She had a new outlook and was eager to hit the ground running again. She was thinking out of the…

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    Entrepreneur: You NEED to Unplug!

    Who knew I needed to unplug from my life as a military entrepreneur? Well my husband actually, but sometimes I am just too stubborn to listen to him. Right before he took 21 days of leave, he suggested I need to unplug, get away. Even take the ENTIRE leave off – right along with him. I thought he’d lost his marbles and the conversation going on in my head went something like this:  Me ~ 21 days off? Me ~ No social media, no email, no computer for 3 WHOLE weeks?  I just can’t see it happening. But  kicking and screaming I decided to trust the man (who admittedly “gets” me more than I “get” myself)…

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    Small Biz Life: Are You An Entrepreneur?

    With today’s economy, and the increasing draw down and downsizing, more and more people are looking for ways to get ahead. In doing so they are starting new companies, creating new products and making things happen. If you have ever been among a distinct group of people willing to step out of their comfort zone, and risk it all for an idea that you have, or a dream you want to create, you may be an entrepreneur. When we think of an entrepreneur, we often think of people like Bill Gates, Steve Jobs and even Donald Trump. In reality, there are millions of people who have taken the leap to build their…